Category: Web Marketing
EBS Online Courses -
- Social and digital media marketing online course:
76% of people feel that marketing has changed more in the past two years than it has in the previous fifty. [Adobe]
Traditional marketing methods alone aren’t enough to efficiently drive lead generation and sales. Digital marketing spend is forecasted to reach over $563 billion worldwide by end of 2019, as organizations continue to recognize the ability of digital tools and channels to build brand awareness, generate high-quality leads, and maximize revenue.
As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing.
This Professional course in Digital Marketing will help you kickstart an exciting, dynamic career or advance an existing one.
Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this course is perfect for you.
ONLINE COURSE CONTENT:
The Digital Marketing workbook focuses on the tools and skills you need to create a cohesive, effective online marketing strategy.
There are eleven lessons in the online social and digital media marketing course that cover in detail all of the disciplines involved in best practice digital marketing which include:
- Introduction to Digital Marketing
- Social Media Marketing
- The Most Important Social Media Websites
- Social Media Engagement
- Social Media and Target Audience
- Sharing Content on Social Media
- Approach to Social Media
- Dos and Don’ts of Social Media
- Social Media Strategy
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
WHO CAN JOIN TO THE ONLINE COURSE?
- Business Owners who want to attract more customers online and really want to learn Practical Strategies right from Digital Marketing Basics to Social Media Marketing, SEO, PPC Marketing to grow their business.
- If you are a Marketing Employee, I.T person, social media marketer, website or Graphic Designer, you can join and complement your skills with Digital Marketing.
- If you are a Student or a Job Seeker, here comes a great opportunities to excel in the field of Digital Marketing. Start a Job or start your own Online Business.
WHAT CAN YOU EXPECT FROM ONLINE COURSE?
From the social and digital media marketing online course, you will enjoy a hands-on learning experience that will build a strong foundation in the key specialisms within digital marketing.
You will cover the main concepts, techniques and skills required to develop, plan and implement an effective digital marketing strategy.
About marketing
Marketing is often described as a way of communication between a business and potential customers, in the purpose of presenting and promoting the values of a certain product or service. The main goal of this communication is to sell. It is a complex discipline that involves a lot of tasks which will ensure that the communication leads towards this goal. Some of the tasks include determining target audience, conducting an analysis of the market and consumer behavior, customer relationship, etc. Marketing as a discipline has been evolving and new practices are constantly being implemented to keep up with the changes on the market, changes with the technology, as well as with the changes in the society.
About social media
The appearance of social networking websites has changed the way people interact and communicate, the way they exchange ideas and search for information. In the world where one in four people use some kind of social networking websites, the importance of these websites in everyday life cannot be neglected.
As a result, the communication, which is an important part of marketing, started to shift from traditional mediums such as television and newspaper ads, to social media.
Thus social media has become a new platform for marketers to communicate and get in touch with the customers. Social media is a new mediator between business who want to promote their product and between consumers who use social media to learn more about a particular product.
The overall importance of social media has led to new discipline within marketing, a discipline called social media marketing. The idea behind this is to take advantage of the benefits the social networks provide in order to realize some of the marketing goals, such as promotion, establishing relationship with the customers, etc.
CERTIFICATE:
The social and digital media marketing course CERTIFICATE will be issued at the end of the course. You can download it and print it.
AVAILABILITY OF THE ONLINE COURSE:
The social and digital media marketing online course can be attended at any time of the day, 24 hours a day, 7 days a week, by accessing from any electronic device (computer, tablet, smartphone) with an internet connection.
Once the purchase is made, the social and digital media course will be immediately and forever available in your own reserved area.
The social and digital media marketing course can be started and suspended at any time.
For example, you can take a lesson, and decide to suspend it, and then resume it at a different time of the day, or in subsequent days.
When you log in to your private area again, to attend the online course, the e-learning platform, it will pick it up exactly where you left it last time.
COURSE PROGRAM:
1 . WEB MARKETING
1 . SOCIAL AND DIGITAL MEDIA MARKETING
- 11 Total Lessons
| Introduction to Digital Marketing |
| Social Media Marketing |
| The Most Important Social Media Websites |
| Social Media Engagement |
| Social Media and Target Audience |
| Sharing Content on Social Media |
| Approach to Social Media |
| Dos and Don’ts of Social Media |
| Social Media Strategy |
| Search Engine Optimization (SEO) |
| Pay Per Click (PPC) |